2017-03-21 Metrics and KPIs for Assessing Your UX Strategy – A Panel Discussion

CapCHI presents a panel discussion on metrics and KPIs for assessing the health of your UX strategy!

Date: Tuesday March 21st, 2017
Time: doors open at 6:00 pm; presentation begins at 6:30 pm
Place: The upstairs room at The Fox & Feather Pub and Grill, located at 283 Elgin St, Ottawa, ON, Canada (foxandfeather.ca).

Registration (Free!): We request that you pre-register via Eventbrite, but it is not required to attend: https://www.eventbrite.com/e/capchi-event-metrics-and-kpis-for-assessing-your-ux-strategy-a-panel-discussion-tickets-32629249965.


Similar to how businesses can utilize KPIs to establish and monitor progress toward a variety of goals, such as environmental “green” initiatives, cost avoidance programs and low-cost country sourcing targets, UX practitioners can also use KPIs to evaluate the success of a UX strategy or particular activity in which they engage in at their organization. Come join us in a panel discussion on Tuesday March 21st at The Fox & Feather. CapCHI has reached out to a few local experts to explore the topic of metrics and KPIs and how it can impact UX practice.

Moderated by Carleton University’s Bruce Tsuji, our panel of experts will try to shed some light onto this topic.


Bruce Tsuji (Carleton University, Department of Psychology) – Bruce has 30 years of UX design, product management, marketing, and consulting experience for several iconic technology companies as well as some start-ups that you never heard of. Surprising even himself, Bruce completed his PhD and was hired as a tenure-track instructor in psychology and human-computer interaction at Carleton University in 2013. He recently received Carleton’s Teaching Achievement Award in recognition of his development of the university’s very first Massive Open Online Course (see www.ecarleton.ca). His current research focus is comparisons of online versus face-to-face teaching and learning and he serves as the Department of Psychology’s teaching mentor.

Panel of Experts:

Alasdair Stuart-Bell (Jumping Elephants) – Alasdair is the co-founder, partner and UX Lead at Jumping Elephants, a small, but mighty, consulting firm located in Ottawa. He is an experienced user needs researcher, information architect, strategist, user experience designer, and a strong project manager, with over 18 years experience. He leads the user experience (UX) research and design activities for our many clients. Alasdair has an M.B.A. from Dalhousie University, which focused on Marketing, International Business, and Information Technology and a B.A. in Political Studies from McGill University. He is also actively involved in the volunteer scene.

Alasdair thinks the best UX experiences are about taking the results of well designed research and core business requirements and applying engineering, marketing, graphical and industrial design, and interface design to develop solutions that users want to use and help them complete their tasks.

Meaghan Reinecke (Qlik) – Meaghan currently hangs her hat at Qlik Technologies – both as a User Researcher, and as the UX Team Lead for North America. Her previous chapter was a 10y stay at Macadamian, as a User Researcher and a Solutions Architect. Research has brought her to Lisbon, Portugal to Lisbon, Ontario, and interviewing folks from 4yo to 84 yo. Her two young boys keep her up to date with the latest developments in Ninjago, happy to discuss off-thread.

She and the Qlik Team have been discussing the Maslov’s hierarchy of metrics, where all metrics align or support each other. She also driving the integration of tracking tools into current products, to augment the research team with usage stats, analytics, and the ability to start AB testing..

Mike Atyeo (Neo Insight) – Mike has a degree in Psychology, a Master’s in Computer Science, and many years in retail point-of-sale, financial systems and telecommunications. He worked on Corporate Design strategy in British Telecom and implemented a user-centered design process for their Consumer Products division. Since co-founding Neo Insight, Mike has led many UX projects for government, high-tech and higher education clients, including working with the Government of Canada and Cisco on UX KPIs and programs.

Mike is also a past chair of CapCHI!

Tanya Snook (Treasury Board Secretariat) – Tanya has spent almost 20 years designing websites and applications in both the public and private sectors. She authored a performance measurement strategy which launched the procurement of the government’s enterprise web analytics system. Tanya works as a technical analyst at Treasury Board of Canada Secretariat and is co-chair of CanUX conference.

When and Where:

This event will take place on Tuesday, March 21st, 6:00 pm in the upstairs room at the The Fox & Feather Pub and Grill, located at 283 Elgin St, Ottawa, ON, Canada (foxandfeather.ca).

There will be free appetizers and our partners at The Fox & Feather will provide attendees with a 10 percent discount on food and non-alcoholic drinks.

CapCHI (www.capchi.org) is a social and professional society of people who work as user interface designers, researchers, educators, software developers, web designers, graphic designers and human factors engineers in and around Canada’s National Capital Region. Founded in 1991, CapCHI’s goal is to bring together local professionals interested in how humans and computers interact, in a relaxed and informal atmosphere.