2017-03-21 Metrics and KPIs for Assessing Your UX Strategy – A Panel Discussion

CapCHI presents a panel discussion on metrics and KPIs for assessing the health of your UX strategy!

Date: Tuesday March 21st, 2017
Time: doors open at 6:00 pm; presentation begins at 6:30 pm
Place: The upstairs room at The Fox & Feather Pub and Grill, located at 283 Elgin St, Ottawa, ON, Canada (foxandfeather.ca).

Registration (Free!): We request that you pre-register via Eventbrite, but it is not required to attend: https://www.eventbrite.com/e/capchi-event-metrics-and-kpis-for-assessing-your-ux-strategy-a-panel-discussion-tickets-32629249965.

What:

Similar to how businesses can utilize KPIs to establish and monitor progress toward a variety of goals, such as environmental “green” initiatives, cost avoidance programs and low-cost country sourcing targets, UX practitioners can also use KPIs to evaluate the success of a UX strategy or particular activity in which they engage in at their organization. Come join us in a panel discussion on Tuesday March 21st at The Fox & Feather. CapCHI has reached out to a few local experts to explore the topic of metrics and KPIs and how it can impact UX practice.

Moderated by Carleton University’s Bruce Tsuji, our panel of experts will try to shed some light onto this topic.

Moderator:

Bruce Tsuji (Carleton University, Department of Psychology) – Bruce has 30 years of UX design, product management, marketing, and consulting experience for several iconic technology companies as well as some start-ups that you never heard of. Surprising even himself, Bruce completed his PhD and was hired as a tenure-track instructor in psychology and human-computer interaction at Carleton University in 2013. He recently received Carleton’s Teaching Achievement Award in recognition of his development of the university’s very first Massive Open Online Course (see www.ecarleton.ca). His current research focus is comparisons of online versus face-to-face teaching and learning and he serves as the Department of Psychology’s teaching mentor.

Panel of Experts:

Alasdair Stuart-Bell (Jumping Elephants) – Alasdair is the co-founder, partner and UX Lead at Jumping Elephants, a small, but mighty, consulting firm located in Ottawa. He is an experienced user needs researcher, information architect, strategist, user experience designer, and a strong project manager, with over 18 years experience. He leads the user experience (UX) research and design activities for our many clients. Alasdair has an M.B.A. from Dalhousie University, which focused on Marketing, International Business, and Information Technology and a B.A. in Political Studies from McGill University. He is also actively involved in the volunteer scene.

Alasdair thinks the best UX experiences are about taking the results of well designed research and core business requirements and applying engineering, marketing, graphical and industrial design, and interface design to develop solutions that users want to use and help them complete their tasks.

Meaghan Reinecke (Qlik) – Meaghan currently hangs her hat at Qlik Technologies – both as a User Researcher, and as the UX Team Lead for North America. Her previous chapter was a 10y stay at Macadamian, as a User Researcher and a Solutions Architect. Research has brought her to Lisbon, Portugal to Lisbon, Ontario, and interviewing folks from 4yo to 84 yo. Her two young boys keep her up to date with the latest developments in Ninjago, happy to discuss off-thread.

She and the Qlik Team have been discussing the Maslov’s hierarchy of metrics, where all metrics align or support each other. She also driving the integration of tracking tools into current products, to augment the research team with usage stats, analytics, and the ability to start AB testing..

Mike Atyeo (Neo Insight) – Mike has a degree in Psychology, a Master’s in Computer Science, and many years in retail point-of-sale, financial systems and telecommunications. He worked on Corporate Design strategy in British Telecom and implemented a user-centered design process for their Consumer Products division. Since co-founding Neo Insight, Mike has led many UX projects for government, high-tech and higher education clients, including working with the Government of Canada and Cisco on UX KPIs and programs.

Mike is also a past chair of CapCHI!

Tanya Snook (Treasury Board Secretariat) – Tanya has spent almost 20 years designing websites and applications in both the public and private sectors. She authored a performance measurement strategy which launched the procurement of the government’s enterprise web analytics system. Tanya works as a technical analyst at Treasury Board of Canada Secretariat and is co-chair of CanUX conference.

When and Where:

This event will take place on Tuesday, March 21st, 6:00 pm in the upstairs room at the The Fox & Feather Pub and Grill, located at 283 Elgin St, Ottawa, ON, Canada (foxandfeather.ca).

There will be free appetizers and our partners at The Fox & Feather will provide attendees with a 10 percent discount on food and non-alcoholic drinks.

CapCHI (www.capchi.org) is a social and professional society of people who work as user interface designers, researchers, educators, software developers, web designers, graphic designers and human factors engineers in and around Canada’s National Capital Region. Founded in 1991, CapCHI’s goal is to bring together local professionals interested in how humans and computers interact, in a relaxed and informal atmosphere.

2014-11-18 User Engagement in Gaming – A Panel Discussion in Celebration of World Usability Day 2014

CapCHI presents User Engagement in Gaming – A Panel Discussion in Celebration of World Usability Day 2014 at the Fox & Feather Pub and Grill!

Date: Tuesday November 18th, 2014
Time: doors open at 6:00 pm; debate begins at 6:30 pm
Place: The upstairs room at the Fox & Feather Pub and Grill, located at 283 Elgin St, Ottawa, ON, Canada (foxandfeather.ca).

Registration (Free!): We request that you pre-register via Eventbrite, but it is not required to attend: http://bit.ly/1t8fxIK

What:

With November comes World Usability Day and in recognition of this year’s theme of “Engagement”, we will be hosting a panel discussion on engagement in gaming. Gaming has become ubiquitous in our society, where we have witnessed the gamification of everything from mental and physical health, to education, to brand marketing, and improving retail customer loyalty. With all that gaming going on, it’s no wonder that the industry is claiming approximately 1.2 billion people in the world are actively engaging in some form of gaming with global game revenues expected to hit $75.2 billion this year, and growing to $86.1 billion by 2016 (according to newzoo.com).

Please join us at The Fox & Feather Pub & Grill where you can engage with our panel of gaming industry professionals who will be discussing various aspects of user engagement in gaming. The discussion will range from user experience, to marketing, and beyond. Here is a rundown of our panel:

  • Shamima Khan, M.A. (Human-Computer Interaction), B.Sc. (Computer Science), is the Studio Director at Radiant Design Studio where she is responsible for business development, project management and delivery of interactive eLearning applications and games. Shamima brings more than 15 years’ experience in user-centered design, customer research, software development and validation.  She has spearheaded the design and implementation of over 25 web applications and game based eLearning apps with a focus on compelling user experience. Ms. Khan has researched and designed a wide variety of complex systems including instructor-student interactions in online learning environments, usability issues for digital television systems, push-to-talk applications, digital game authoring technology, and mobile technologies for clients such as AMITA, Hivva Technologies, and Nortel Networks. Prior to founding Radiant Design Studio, Shamima worked for CSA, DISTIL Interactive and Entrust.Shamima is joining this event because she’s passionate about UX and education, and believes gamification is not just a buzz word.
  • Ben Kane has been an independent game developer for the past four years, with his most recent project taking him into the world of virtual reality gaming. The game, “Keep Talking and Nobody Explodes”, is a co-operative party game where players must work together to defuse a bomb in virtual reality with the help of players in the real world. Ben co-founded a new company, Steel Crate Games, and is part of a team that is working to create what they hope will be the definitive VR party game.Virtual reality is a quickly evolving technology and with it comes a lot of experimentation and learning. Long held assumptions of game development are suddenly no longer valid and game developers are racing to find new solutions. Ben plans to clear the air on the current state of VR game development, including its outstanding challenges as this technology prepares to hit mainstream audiences.
  • Carla De Ciccio holds the position of Communications and Marketing Coordinator at Hibernum where she develops marketing and communication strategies for the studio’s operations and product launches. Before Hibernum, Carla co-founded the Ottawa International Game Conference where she held the role of Chief Operating Officer and developed strategic alliances with some of the largest companies in the video game including Microsoft, Amazon, Ubisoft, Capcom, Square Enix, Playscreen, Warner Brothers and Unity, to only name a few. Prior to that, Carla acted as a community manager and a communications advisor for many start-ups in the tech and digital media industries where she became a specialist in crowdfunding after carrying out multiple successful campaigns on the Kickstarter and Indiegogo platforms.Carla holds a Bachelor’s degree in communications and business administration from the University of Ottawa and brings a unique blend of creativity and result driven strategies to the studio.
  • Finally, our moderator for the panel discussion, Kyle McInnes, is the co-founder of Smoke Labs, a mobile game and app studio with clients as large as Mattel. As a moderator, he’ll bring his experience from a game studio perspective, but also from 5 years as a blogger that covered the game industry and founded a mobile game blog called QuicklyBored.com.

Please join us for this free event at 6:00pm, on Tuesday, November 18th for complimentary appetizers and great networking opportunities. The event itself begins at 6:30pm and we encourage everyone to stay for a drink and continue networking after the event has concluded. As always, our partners at The Fox & Feather will be providing everyone in our group with 10% off food and non-alcoholic drinks.

When and Where:

This event will take place on Tuesday, November 18th, 6:00 pm in the upstairs room at the Fox & Feather Pub and Grill, located at 283 Elgin St, Ottawa, ON, Canada (foxandfeather.ca).

CapCHI (www.capchi.org) is a social and professional society of people who work as user interface designers, researchers, educators, software developers, web designers, graphic designers and human factors engineers in and around Canada’s National Capital Region. Founded in 1991, CapCHI’s goal is to bring together local professionals interested in how humans and computers interact, in a relaxed and informal atmosphere.