2015-11-17 Innovation in Canada – A Panel Discussion in Celebration of World Usability Day 2015


In celebration of this year’s theme for World Usability Day, CapCHI presents a panel discussion on innovation!

Date: Tuesday November 17th, 2015
Time: doors open at 6:00 pm; presentation begins at 6:30 pm
Place: The upstairs room at The Fox & Feather Pub and Grill, located at 283 Elgin St, Ottawa, ON, Canada (foxandfeather.ca).

Registration (Free!): We request that you pre-register via Eventbrite, but it is not required to attend: https://www.eventbrite.com/e/capchi-event-innovation-in-canada-a-panel-discussion-in-celebration-of-world-usability-day-2015-tickets-19266455487


Innovation is viewed as a vital ingredient for helping Canada become more productive and positioning us to compete on the world stage. Our economic health relies heavily on and is greatly affected by movements in the prices of natural resources. Faced with recent declining prices for these resources, businesses have had to make tough decisions regarding the allocation of labour and capital. Can innovation help our country become more productive? CapCHI has reached out to a few local experts to explore the topic of innovation and how it can impact our economy.

  • Can innovation in User Experience help both private and public organizations bring better products and/or services to the market and improve Canada’s overall productivity and competitiveness?
  • Are there opportunities to enhance the impact of these products/services?
  • Can Canadian companies scale to bring these products/services on the world market?
  • What are some of the issues/challenges that prevent organizations from innovating?
  • …and what is innovation?

Moderated by Carleton University’s Bruce Tsuji, our panel of experts will try to shed some light onto these questions.


Bruce Tsuji (Teacher, Researcher, and MOOC Master at Carleton University’s Department of Psychology) has a BSc from Trent, an MA from Waterloo and a Ph.D. from Carleton. He has 25 years in user interface design, usability testing, product management, sales, business development, and marketing. Some of the technologies with which he has dealt include telephony, voice applications, voice recognition, wireless, business intelligence, data mining, customer relationship management, and network security. Bruce is a co-inventor on eight US and Canadian patents.

Panel of Experts:

Scott Plewes (VP, UX Design at Macadamian) has worked for almost 25 years in user experience design. After earning a Masters from Queens University, he did UX design for Bell Northern Research and Nortel; before it was even called UX design. He has been a UX consultant since he co-founded Maskery in 2001 and then subsequently joined Macadamian in 2006 when Maskery was acquired. Joining Macadamian, his focus was to find a way to integrate engineering and UX design to find ways to keep UX design a focus on the product all the way into the market, and not just in the design spec.

Alvaro Vargas (Marketing Advisor and User Experience Design, Government of Canada) is a user experience (UX) designer, working for the Government of Canada as a UX designer on internet and intranet communications projects.  His approach to UX comes from three disciplines: advertising, graphic design, and anthropology. The connecting principle between them is a genuine interest in people, and the interfaces of people-to-people, people-to-technology, and people-to-processes. He sees UX as an outcome, not a process.

Shaun Illingworth (Partner, Managing Director at Akendi): Ensuring research is relevant and actionable is what drives Shaun day-to-day.  With over 17 years of experience in both enterprise and startup technology companies, Shaun is an experienced business strategist, creative thinker and market research executive with a rare focus on user-centered design and its resulting business value.  Shaun began his career in Boston as a product and market research consultant; he holds a Ph.D. in experimental psychology from Northeastern University and is a professional moderator and workshop facilitator.

Tim Moore (Consultant at Ergosum Ltd.) has had an eclectic career centered on human factor engineering.  Starting in 1970, he worked for 6 years in one of the first research groups on human computer interaction.  He then worked for 5 years for one of the first consumer product ergonomic research groups and was the sole user interface and ergonomics consultant for L.M.Ericsson, the Swedish telecommunications company more recently associated with Sony.  He obtained a PhD for a project to design a new International telephone exchange for Ericsson.

When and Where:

This event will take place on Tuesday, November 17th, 6:00 pm in the upstairs room at the The Fox & Feather Pub and Grill, located at 283 Elgin St, Ottawa, ON, Canada (foxandfeather.ca).

There will be free appetizers and our partners at The Fox & Feather will provide attendees with a 10 percent discount on food and non-alcoholic drinks.

CapCHI (www.capchi.org) is a social and professional society of people who work as user interface designers, researchers, educators, software developers, web designers, graphic designers and human factors engineers in and around Canada’s National Capital Region. Founded in 1991, CapCHI’s goal is to bring together local professionals interested in how humans and computers interact, in a relaxed and informal atmosphere.

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