2015-10-20 Success, Failure, Disaster: Cisco Measures Tasks

Following up on our hugely successful kick-off event, IoT613, CapCHI returns on Tuesday, October 20th to our regular “Home Base” at The Fox & Feather on Elgin Street. Mike Atyeo of Neo Insight will take us through some interesting lessons learned from his time spent with Cisco.

As usual, doors open for complimentary appetizers and networking opportunities at 6:00pm, with the presentation beginning at 6:30. We invite you stay after the presentation for more great food, drink, and networking. As always, our partners at The Fox & Feather will be providing our attendees with 10 percent off food and non-alcoholic drinks.

Date: Tuesday October 20th, 2015
Time: doors open at 6:00 pm; presentation begins at 6:30 pm
Place: The upstairs room at The Fox & Feather Pub and Grill, located at 283 Elgin St, Ottawa, ON, Canada (foxandfeather.ca).

Registration (Free!): We request that you pre-register via Eventbrite, but it is not required to attend: https://www.eventbrite.com/e/capchi-event-success-failure-disaster-cisco-measures-tasks-tickets-18827110394

Presentation Synopsis:

Cisco is a top player in the complex, rapidly-changing and ultra-competitive telecoms industry. Cisco’s website content and applications must reflect not only a large and evolving portfolio of products and services, but also the changing needs and growing expectations of customers, potential customers, partners and the marketplace.

In recent years, Cisco has partnered with Gerry McGovern, Neo Insight and others to develop a multi-pronged strategic approach to improve the User Experience by helping customers complete pre- and post-sales tasks for thousands of products. The research reveals opportunities for improvement through quantitative and qualitative analysis of target audiences’ task performance.

In this session, Mike will describe key elements of Cisco’s UX benchmarking strategy that can be applied in any industry or organization:

  • How the Cisco UX benchmarking program fits into a broader strategic initiative
  • The types of systemic challenges that are identified by this type of testing
  • How Cisco addresses those issues strategically

Speaker Bio:

Following his degree in Psychology, Mike spent 10 years in retail and financial systems. Then, during his Master’s in Computer Science at Imperial College, London (U.K.), he noticed an impoverished but life-changing section of books on a shelf in the Engineering library. It was labelled ‘Human Factors’. “Aha! The Psychology of Computers!” He was hooked.

Many years later, Mike Atyeo is co-founder and President of Neo Insight, a User Experience agency based in Ottawa, Canada. At Neo Insight, Mike has led and participated in more than 100 User Experience (UX) projects for clients in High-Tech, Industry, Higher Education and Government.

When and Where:

This event will take place on Tuesday, October 20th, 6:00 pm in the upstairs room at the The Fox & Feather Pub and Grill, located at 283 Elgin St, Ottawa, ON, Canada (foxandfeather.ca).

There will be free appetizers and our partners at The Fox & Feather will provide attendees with a 10 percent discount on food and non-alcoholic drinks.

CapCHI (www.capchi.org) is a social and professional society of people who work as user interface designers, researchers, educators, software developers, web designers, graphic designers and human factors engineers in and around Canada’s National Capital Region. Founded in 1991, CapCHI’s goal is to bring together local professionals interested in how humans and computers interact, in a relaxed and informal atmosphere.

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