Task Management: a New Model of Management for Websites

Gerry McGovern
World-renowned Web Content and Usability Expert

2010 Masterclass Series by Gerry McGovern
Date: Wednesday November 3rd, 2010
Location: Canada Science and Technology Museum

Gerry’s Masterclasses sold out in Ottawa on the previous two occasions. This year’s Masterclass is totally revised, with brand new content from Gerry’s latest book The Stranger’s Long Neck: How to Deliver What Your Customers Really Want Online.

Session Overview
Self-service is the most cost-effective way to allow customers and employees to complete top tasks—but only if it works. If you manage or design a website or intranet, knowing the needs of your customers (or employees) is essential for success. But every customer is a stranger to you – you don’t know them and you can’t see them – so how can you understand what they need?

This Masterclass will give you the techniques for identifying and professionally managing these tasks. It will help you to understand and empathize with your website visitors and to deliver what they want. Packed with practical information and essential advice on web site management, including case studies from Microsoft, Cisco, the US Internal Revenue Services and many others, the Masterclass will help you to maximize your organization’s performance online.

What you will learn:

  • cutting edge techniques for identifying and managing your customers top tasks. These techniques have been used by organizations such as Microsoft, Cisco, Tetra Pak, Schlumberger, Wells Fargo, HSBC, Rolls-Royce, US Internal Revenue Service, DEFRA, UK Ministry of Justice, etc.;
  • how to manage the competing demands of different organizational stakeholders and their views on what the website should look and feel like; and
  • how to persuade senior managers that your website is a core business asset, and that it needs the same level of commitment and investment as any other major asset.

See some 1-minute video clips of Gerry McGovern.

Who is this Masterclass for?
This Masterclass is for those who want to achieve maximum return on investment in their website. Specifically, this Masterclass will be most useful for:

  • Marketing, Communications and IM/IT professionals;
  • People who are involved in designing, creating, editing and publishing content on the Web;
  • Technical professionals who want to better understand the content/customer side of Web strategy;
  • Managers responsible for commercial or government websites and intranets; and

All attendees will get a free copy of Gerry McGovern’s latest book, ”The Stranger’s Long Neck: How to Deliver What Your Customers Really Want Online”.

For the complete agenda please click here.

This series is brought to you by

Neo-Insight logo

Neo-Insight

OCRI logo

OCRI

Ottawa – Wednesday November 3, 2010

Register Online / Register by Fax / Add to Outlook / Become a Member

Time
8:30 a.m. – 9:00 a.m. – Registration and Continental Breakfast
9:00 a.m. – 4:30 p.m. – Masterclass (includes lunch)

Location Canada Science and Technology Museum, Auditorium, 1867 St Laurent Blvd.

Cost

Early Registration (received by OCRI no later than 5:00 p.m. EST on Friday October 15, 2010)
$480.00 – OCRI Members and Promotional Partners (plus 13% HST)
$560.00 – Non-Member (plus 13% HST)

Late/Onsite Registration
$560.00 – OCRI Members (plus 13% HST)
$660.00 – Non Member (plus 13% HST)