Creating Customer-Centric and Recession-Proof Websites

2009 Masterclass series
presented by Gerry McGovern,
World-renowned Web content and usability expert

Ottawa – Monday May 25
Toronto – Tuesday May 26
Vancouver – Thursday May 28
Edmonton – Friday May 29

Gerry McGovern will be returning to Canada in May with an updated version of the Masterclass that sold out the last two times in Ottawa. We want to ensure everyone has the opportunity to experience Gerry’s powerful, captivating, humorous and insightful session.

This Masterclass will give you the techniques and arguments to prove that a self-service, top tasks, customer-centric approach will maximize value for your organization, whether you are involved with a government, university, commercial website, or intranet.In Gerry’s Masterclass, you will learn:

1) How to identify the top tasks of your customers.
2) How to measure the performance of these top tasks
3) How to create killer web content based on a unique approach
developed over five years of research and testing.
4) The three golden rules of ranking high in search engines.

“Gerry has a gift for making the complex simple, the basics fresh, and the important compellingly so. This he accomplished with irrefutable logic, a dollop of wit, and a double serving of passion. The man knows his stuff — and will make a believer out of you.” David Shaw, Asia-Pacific Brand & Communications Manager, HP Services, Hewlett-Packard Company

Hosted by Neo Insight Inc. in collaboration with (OCRI) Ottawa Centre for Research and Innovation

Please forward this announcement to friends and colleagues (distribution lists too) who have a stake in good Web design.

We have several people who have attended previous Gerry McGovern workshops and were so impressed that they have registered again for this Masterclass. Come join us!

Seating is limited so reserve your place early!

Program – www.neoinsight.com/workshops/mcgovern-program.html
Pricing – www.neoinsight.com/workshops/mcgovern-pricing.html
Register – www.neoinsight.com/workshops/mcgovern-register.html
About Gerry Mcgovern – www.neoinsight.com/workshops/mcgovern-about.html