Date: May 29th 2014

CapCHI Presents: Science and Art In Design Research – A Shopify Perspective, presented by Dylan Blanchard and Alëna Iouguina at the Fox & Feather Pub and Grill!

Date: Tuesday June 17th, 2014
Time: doors open at 6:00 pm; talk begins at 6:30 pm
Place: The upstairs room at the Fox & Feather Pub and Grill, located at 283 Elgin St, Ottawa, ON, Canada (

Good design is a highly complex synthesis of intersecting domains of the beautiful – the art of quality and the true – the science of quantifiable. How do we take these domains into consideration when creating something that is beautiful, functional, and above all useful? Come hear how two design researchers at Shopify, Dylan Blanchard and Alëna Iouguina, approach this problem and hear some case studies that highlight the difficulties in carefully balancing the domains of art and science.


After helping to build out Shopify’s support team of gurus, there’s few who’ve listened and talked to more Shopify merchants. Now Dylan Blanchard listens more than he talks as UX Researcher at Shopify.

Alëna Iouguina is a practitioner and facilitator of biologically informed design. UX Researcher at Shopify and co-founder of Ecotonos Design + Manufacturing.

When and Where:

This event will take place on Tuesday, June 17th, 6:00 pm in the upstairs room at the Fox & Feather Pub and Grill, located at 283 Elgin St, Ottawa, ON, Canada (

Note: There is no cost for attending this event and prior registration is not required.

CapCHI ( is a social and professional society of people who work as user interface designers, researchers, educators, software developers, web designers, graphic designers and human factors engineers in and around Canada’s National Capital Region. Founded in 1991, CapCHI’s goal is to bring together local professionals interested in how humans and computers interact, in a relaxed and informal atmosphere.

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